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Social networking site Facebook is now the number one website in the UK according to global research company Nielson. MSN/Windows came second. Twitter failed to make the top ten. Alex Burmaster, European communications director for Nielsen Online said: “Between just the two of them, the two most heavily used web brands - Facebook and MSN/Windows Live - account for almost 11 billion of the 48 billion minutes that Britons spend online,” “That’s over one in every five minutes and highlights just how competitive the online space is for both publishers and advertisers when it comes to capturing consumer attention,” he added.
In April this year, the average Briton was online for 22 hours and 20 minutes, up from 34 per cent last year. The top ten websites in the UK are
1 - Facebook (market share 12.7 per cent)
2 - MSN/Windows Live (9.2 per cent)
3 - Google (5.3 per cent)
4 - eBay (4.1 per cent)
5 - Yahoo! (3.5 per cent)
6 - AOL Media Network (3.0 per cent)
7 - BBC (2.3 per cent)
8 - YouTube (1.9 per cent)
9 - Microsoft (1.5 per cent)
10 – Apple (1.5 per cent)
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."- Jeff Bezos, CEO of Amazon
The Hong Kong PR Network was established by YeeLim Lee (Weber Shandwick), Emma Jenkins (EBA) and Jeremy Woolf (Text 100) in June 2007. The key objective of the Network was to make the Hong Kong PR industry an exciting place to be and help PR professionals to connect and network with peers. Starting off with just a handful of people attending its monthly events, the Network has grown quickly. Its most recent outing at Fong Underground in Lan Kwai Fong last week was extremely well-attended by the young and older stars of PR in Hong Kong. And featured some great speakers.
The latest event is also worthy of a mention because the Council of Public Relations Firms (cPRf) announced that it will now back the Hong Kong PR Network. This is fantastic news. I can’t wait to find out what new and exciting activities will result from this relationship.
The Hong Kong PR Network now boasts 900 members on its Facebook page. This is pretty amazing if you factor in that the Chartered Institute of Public Relations in the UK has less than 400 members on Facebook. It also shows you how important social networking sites are to people in Hong Kong.