The good news about PR keeps on coming

The following article has just appeared in Business Week magazine and was highlighted to me via facebook via twitter. Now what was I saying about social networking???

Why PR Is the Prescription
The right story told at the right time can bring valuable attention to your business, even during a downturn....

...The world of the news media is continually changing, and the sooner you get started with a smart, disciplined PR program, the sooner you can enjoy its benefits. It doesn't cost a lot of money and it need not cost a lot of time. All it takes is thoughtfulness and a commitment to respecting both journalists and the audiences they serve.

Read more here.

This could be the right time to speak to a PR agency and launch a PR campaign....