On June 22, the Cannes International Advertising Festival announced the winner of their brand new category for PR. This is another boost to the PR industry which is continually becoming more and more important worldwide.
Cumminsnitro in Brisbane, were the winners of the inaugural PR Grand Prix for Tourism Queensland’s ‘Best Job in the World’. In its first year the PR category received 431 entries from which the jury also chose to award 17 PR Lions from an initial shortlist of 37.
The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another.
You can find out more about the winners and the awards at www.canneslions.com.
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