Apologies for not writing any posts for a few weeks. We've moved house and we're having difficulties with the internet providers. Their customer service and technical assistance has been ridiculously poor. We are currently questioning whether we should continue to use them. And have been lambasting them through WOM (word of mouth).
It's a reminder that while WOM can be great for spreading the word and promoting your products and services, it can also cause lots of damage to your brand. It's incredibly important to protect your brand every step of the way through excellent customer service and quality communications.
p.s. thanks to all the followers on Facebook. There is an extremely great new application called Network Blogs, which allows you to link your blog to your Facebook page. You can find more info at www.networkedblogs.com.
Communication indicators – inputs to impacts
2 months ago
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