It's all about me! Actually no it's not.

Here is another great tip. This one comes from a company called Future Now. They have created a brilliant test, the we we calculator, which calculates the we's versus the you's in your copy to ensure that your text is customer-focused.  Your customers are the most important audience so it's vital to ensure that you talk less about how great you are in your copy and more about how you will meet your customers needs.

Try the calculator out for yourself. You will be surprised by the results! Here's the link.