I've created the cardinal sin of blogging. I haven't been able to update my blog properly or put anything of great value on it for a while due to being super busy in a new job.
Not having regular updates on your blog can drive visitors away. It's important to build a valuable site for your audience, which they find engaging and useful. Continue to review your blog to make sure it still reflects your objectives. And keep it updated. Otherwise it is a lost opportunity.
A corporate blog is a great way to keep your customers up to date with your company, products and services in an informal and entertaining way. It can build a sense of community. You can engage customers through feedback and even earn money from advertisers if your blog is read by a highly targeted audience. You can easily measure its impact too (although I'm frustratingly unable to measure my blog at present).
Many PR agencies now offer blogging as a communications service. They can help you to come up with a strategy for blogging, assist you with the design and also write and edit your blog.
A blog can be a great internal communications tool too. A weekly blog by your CEO is a fantastic way to motivate employees. It shows the human side of the top man or woman and keeps employees abreast of what's happening in the company on a regular basis. The CEO can also use it to reaffirm the company's mission during tough times. It's also a great tool for reaching people around the world if your employees are stationed in many different countries. Continious communication with employees, such as blogging, is extremely important during these challenging times.
Saturday 18 July 2009
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