Don’t lose face

Mistakes do happen but can be avoided. We’ve all made mistakes. Unfortunately, this is one of these areas where you learn from experience. I always ask at least one person, if not two, to check my work for errors. Asking for help from one of your colleagues, is not losing face, it ensures that your company’s reputation remains intact.

It’s important that you thoroughly check all agency work too. Don’t rely on your PR agency to get it right. I’ve had experiences where they have got it very wrong! But remember as the client, it is your company’s reputation on the line if your agency messes up. Ok. You can fire the agency for the mistake. But it was your company’s name that was attached to the mistake. No one will remember the PR agency. So check. And double check.