Many people think they can take a good photograph. Well apart, from me. I am pretty useless at taking photographs. So for business, I always hire somebody that is excellent and who understands what I need.
It is worth investing in a good professional photographer to take shots of your product launches, events, conferences etc. The difference is astounding. I’ve worked with both good and bad photographers and it is something that is absolutely worth spending money on. Bad photography will be more expensive in the long run. Trust me. Blurry, badly lit and unprofessional images will turn off clients. While good, clear, well lit images can attract clients and sometimes be the main focus of your communications.Make sure you see a photographer’s portfolio before you book him or her. Many portfolios are online. And always make sure that the photographer that turns up is the same one who took the photographs in the portfolio.
Tip: I hire freelance photographers used regularly by the newspaper I want to get my launch photocall into. These photographers already have a good relationship with their photo and news editors and know what works for the newspaper.
To ensure that your photographer understands exactly what you need, you should prepare a brief for him detailing exactly what you are looking for and when you need it by. The brief should include details on how you are going to use the photographs, what you are trying to communicate, whether you need black and white or colour images, the format and so on. Also consider showing him samples of the work you like.
Remember to make sure that both you and your photographer agree on what you need. I always check the photographer's work during the shoot to make sure he is following my brief because if he isn’t, it could be an expensive mistake.
Invest in a good photographer. Your eyes are the windows to your soul and photography is the window to your business.
Photo source: AFP
No comments:
Post a Comment