Good news. More and more companies are seeing the benefits of investing in public relations. According to the February issue of B2B magazine, many organisations during the recession are investing more or maintaining their budget in PR. ,
During these tough times PR specialists will be heavily involved in employee communications, media relations, developing copy to attract prospects and utilising online PR. Getting good positive messages out to your external stakeholders remains essential. While, honest regular communication with employees is a must. If you don't communicate openly, your stakeholders will make it up.
PR is now seen as an essential tool during the worldwide recession. And with little overheads but a huge amount of skills, the industry is finally being recognised for what it contributes to business and ultimately the economy.
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