Developing your brand

When developing your company brand, you must consider your vision, mission and core values.

Who are you? (Mission)
Where do you want to be? (Vision)
What core values will take you there?

These are the questions you need to ask yourself when developing your brand. Then you must go back to these clear values for everything you do. Your vision, mission and values should be reflected in the imagery associated with your organization, the words you use, the actions you take and the type of employees you hire. Think about how you want to be perceived by your audiences.

E.g. If you claim to be a dynamic and creative organization – then your employees must reflect this. If they’re quiet and interested in details then they won’t fit your brand. This is not to say that people with these attributes are not needed in your company. In fact a good mix of personalities and skill sets makes the perfect team. But you should consider who will be handling the client facing work and whether they reflect your mission, vision and values.