Bigmouthmedia’s 2009 online PR survey recently revealed that most of the UK’s leading PR firms have failed to get fully involved in online media.
According to Bigmouthmedia's latest survey of Britain’s 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last year, with 40% now providing a range of internet services. A 90% year-on-year increase.
However, 60% of agencies said they had yet to include online PR as part of their offerings. And only 45% of the group who claim to offer online media publish their own blogs despite widespread recognition of the value and importance of blogging as a media tool.
So in total, only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace. London agencies take the lead.
Although this is a UK story, I wonder if HK suffers from the same infliction.
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